The new breed of banner ads is out, uglier and more intrusive than ever. How can this type of ad be good for the host site? It covers up a quarter of the visible screen space, including the page content beneath it - see the article links sticking out from under the Pocket PC ad? (Click here to see a larger picture of the offender). At first I thought the superimposition was a Netscape 6 layout glitch (of which there are many), but a quick peek in IE showed the same atrocity. Like Geocities' tiny square banners, this ad disappears after a few seconds, but I'm not going to wait. See it for yourself.
The new breed of banner ads is out, uglier and more intrusive than ever. How can this type of ad be good for the host site? It covers up a quarter of the visible screen space, including the page content beneath it - see the article links sticking out from under the Pocket PC ad? (Click here to see a larger picture of the offender). At first I thought the superimposition was a Netscape 6 layout glitch (of which there are many), but a quick peek in IE showed the same atrocity. Like Geocities' tiny square banners, this ad disappears after a few seconds, but I'm not going to wait. See it for yourself.
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