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CHI 2004: My talk

As promised, here are my CHI 2004 slides and accompanying paper. The topic is: "Banner Ads Hinder Visual Search and Are Forgotten." Not that I expect any advertisers to listen, but a girl can hope.

PDF (4 pages, 214K) and Slideshow (non-editable, 1.2M)
May 02, 2004 : 8:32 PM
: link

Comments

Did you do look at whether the partipants remembered any of the /names/ of the companies advertised, versus their actual banners?

I suppose exact banner memory should be > jist memory, but still, the whole marketing 'users must see this at least 3 times before they'll remember it' adage pops up in my memory.

Interesting study :)
posted by Blogger Kevin : November 14, 2005 1:09 PM : link to this comment  
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About
Moira Burke

Psst! This is the blog of Moira Burke, a Ph.D. student in the HCI Institute at Carnegie Mellon University.

Rife with derivative pop culture blather, this site occasionally features thoughts on social psychology, usability, aesthetics, and the general meanderings of someone figuring out the meaning of life. Won't you help me find it?

my first name @ this domain name

Also see: Veggieburgh, my restaurant and recipe site

Previous ten posts
  • Lunchtime logic on the last day of CHI
  • Vegan restaurants in Vienna
  • Seussentennial Nalgene bottle from Powell's
  • Mozilla Firefox
  • Score!
  • Over an hour of grammatical pedantry
  • Attila the Hun with a cinnamon bun
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