thoughtcrumbs

"I'm still a Baptist, but I'm no longer a Republican"

This week's New Yorker has a great article about Errol Morris's upcoming "Switch" tv ads. Remember the spots last year with PC users talking about their conversions to Macs? Oh, the joys of effortless connectivity! No more blue screen of death! Morris directed the ads and now has a new batch: Republicans who voted for Bush in 2000 and will now vote for Kerry. With a specialized "interrotron" camera that superimposes the interviewer's face on the lens so that the interviewee looks directly at the viewer, the commercials have a low-budget, homey feel. MoveOn.org (one'a them pesky 527s) had its visitors vote on their favorite, and the first ones will be appearing soon. View them all online.