thoughtcrumbs

Note to the haters

Gazillions of years ago I wrote about companies that use a human voice when communicating with customers rather than formal legalese. Back then it was novel, all pre-Web 2.0. Google now says cheeky things like "cross your fingers" during server errors. So it's interesting to see how a company responds when it's expecting to get flack, like during a redesign. Facebook uses its blog (in part) for that: here's wunderkind engineer Slee explaining the new Facebook back in July, hoping to prevent some of the inevitable griping when things get moved around.

But I think I saw my favorite example on another site today: